About Flow
FLOW is a premium furniture brand born out of the visionary ideas of AMRITA SHAH, a renowned interior designer with a rich legacy in the family business of sourcing high-quality interior products. Our flagship store, situated in the heart of Central Mumbai, stands as a testament to our commitment to elegance, quality, and craftsmanship.
Our Story
Amrita Shah is the visionary founder of FLOW, a cutting-edge furniture and home decor brand. As a practicing interior designer with a keen eye for aesthetics and functionality, Amrita brings a wealth of experience and creativity to her new venture.
She is also an esteemed educator at the prestigious ISTITUTO MARANGONI School of Design, where she inspires the next generation of designers with her expertise and passion for the craft.
Building on her flourishing career in interior design, Amrita has now expanded her professional repertoire by launching FLOW. This brand is a natural extension of her family’s legacy in SOURCING AND BEYOND, a respected business that has been sourcing high-quality products for over 20 years.
With FLOW, Amrita combines her design acumen and deep industry knowledge to offer unique, stylish, and sustainable furniture and decor pieces that cater to modern tastes and lifestyles. Her commitment to excellence and innovation is evident in every piece, making FLOW a standout in the world of contemporary home INTERIORS.
Vision
Our vision is to curate timeless and elegant furniture and decor pieces that transform spaces into luxurious retreats. We aim to work with Architects and Designers and cater specifically to weekend homes and villas, providing a sanctuary of comfort and style that reflects the serene and upscale lifestyle of our clientele.
Quality and Craftsmanship
At FLOW, quality is our cornerstone. We source the finest materials and employ skilled artisans to create furniture that stands the test of time. Each product undergoes rigorous quality checks to ensure it meets our high standards of excellence.
Sustainability
We are committed to sustainable practices. Our solid wood is responsibly sourced, and we strive to minimize our environmental footprint through eco-friendly manufacturing processes.
Product Range
FLOW specializes in solid wood furniture and exquisite decor items. Each piece is meticulously crafted to combine functionality with aesthetic appeal, ensuring it complements the unique charm of weekend homes and villas.
Solid Wood Furniture
Our collection includes a range of furniture made from premium solid wood, including dining tables, chairs, coffee tables, beds, and storage units. Each piece is designed with a focus on durability and classic design.
Decor Items
We offer a curated selection of decor items, including elegant lighting fixtures, handcrafted art pieces, luxurious wall art, and stylish accessories. These items are chosen to enhance the beauty and ambiance of sophisticated living spaces.
Customer Experience
Our Central Mumbai store offers an immersive shopping experience where customers can explore our collection in a beautifully designed space that reflects our brand’s ethos. We work closely with Architects and Designers, show them our extensive range of catalogs and help them curate furniture and décor items specific to their design needs and requirements.
At the store customers and designers can explore our products and get an experience of the quality first hand.
Book your appointment with us and let us help you in creating your dream space.